BH Commences Sales for Ritz-Carlton Condos in West Palm Beach

Units start at $2.5M; Douglas Elliman is leading sales.

Related Group and BH Group Unveil Sales for Ritz-Carlton Residences, West Palm Beach, Expanding Luxury Condo Offerings in the City

The launch of sales for the 28-story, 144-unit project situated at 1717 North Flagler Drive signals the addition of yet another prestigious Ritz-Carlton branded development to South Florida’s burgeoning skyline. Notably, this project will represent the inaugural waterfront luxury condominium bearing the Ritz-Carlton brand in West Palm Beach, as affirmed by Nick Pérez, president of Related’s condominium division.

Pérez remarked on the significant level of interest garnered by the project in recent days, citing over 30 appointments at the sales center since its Friday opening. The project is currently open for reservations, with plans to convert these reservations into contracts in the future.

To oversee sales and marketing efforts, the developers have enlisted the services of Douglas Elliman, as stated in an official press release. Prices for units will commence at $2.5 million, with unit sizes ranging from 1,400 to 3,000 square feet, all boasting picturesque ocean vistas.

The tower’s design is entrusted to Arquitectonica, complemented by interior design by the esteemed Rockwell Group. Amenities will encompass a pool and deck, fitness and wellness center, spa facilities, and other Ritz-Carlton hotel services, although the development itself will not feature a hotel component. Situated along the Intracoastal Waterway, the tower will offer captivating views of Palm Beach.

This venture marks Related Group’s debut into Ritz-Carlton-branded developments in South Florida. Noteworthy Ritz-Carlton condominium projects currently underway include developments in Palm Beach Gardens, Sunny Isles Beach, and Pompano Beach, as well as the ongoing redevelopment of Ritz-Carlton Residences, South Beach.

The prevalence of branded condominiums continues to rise across the region, particularly in Miami-Dade County and increasingly in West Palm Beach. Among the notable forthcoming projects is the Mr. C Hotel & Residences West Palm Beach by David Martin’s Terra and the Morrison family’s Sympatico Real Estate, set to feature both residential and hotel components.

Both Miami-based Related Group, led by Jorge Pérez and his sons, and New York-based Related Companies, owned by Stephen Ross, maintain active involvement in West Palm Beach. Related Group is additionally slated to develop a boutique waterfront Apogee-branded condo building, with ongoing revisions to plans following community feedback.

Apogee represents another venture under the Related brand, affirming their continued commitment to delivering upscale living experiences in the West Palm Beach area.


South Florida Luxury Real Estate | Ocean Area Living | Heather Lefebvre

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Heather Lefebvre

Heather Lefebvre is a licensed Real Estate Broker in Florida with 20+ years of experience. She specializes in the South Florida market and works with Adache Real Estate, a full-service brokerage firm. With a finance background, Heather brings extensive knowledge to every transaction, including single-family homes, condominiums, commercial real estate, and bulk sales. She is an expert in foreclosed (REO) and short sale properties. Heather holds certifications as a Certified Residential Specialist (CRS), Luxury Home Market Specialist (CLHM), and International Property Specialist Member (CIPS). As a Certified Luxury Home Marketing Specialist (CLHMS), she has achieved exceptional performance in luxury markets, offering expertise and confidence to affluent buyers and sellers. Contact Heather Lefebvre at Adache Real Estate LLC for all your real estate needs in South Florida.